Only three-quarters into 2008 and they have already inked six CF deals, with nearly 1 billion KRW in the bank. From cosmetics, clothing line, etc, invitations for them to endorse their products from companies has been non-stop.
Having only debuted just slightly more than a year, the Wonder Girls has swiftly elevated themselves into the big league of the CF world. Just for the earlier half of 2008, the Wonder Girls have already inked 6 commercial deals and turning themselves into a blue chip stock (well established, stable, no liabilities). And the invitations have just kept coming in recently and it’s predicted that the Wonder Girls will soon hit in excess of 5 billion KRW before the year ends.
According to the manager of the Wonder Girls, “They are currently endorsing for the gaming, telecomms, school uniform, drinks, etc products. In addition, we are also in discussions now with some companies for possible CF deals.”
The Wonder Girls have already promoted Keroro Fighter, Slim Panda (KTF), Ivy Club, TBJ, Vita 500, receiving around 100 million KRW for each. So in total, the Wonder Girls have managed to earn around 500 million KRW thus far.
Negotiations are now underway with around 10 plus companies for possible CF deals with 3 to 4 more already signed but yet to proceed. This means that the Wonder Girls are well on target to break the 1 billion KRW barrier soon.
According to someone from the advertising industry, “The Wonder Girls have a wholesome image that fits in with the masses plus they are quite trendy. Add the popularity of Tell Me and So Hot, plus their high exposure rate due to their never-ending performances. It’s no wonder that they possess all the criterias that advertisers are looking for to advertise their products.
Other than Rain and Lee Hyori who are top of the league, the others like Jang Dong Gun, Jeon Ji Hyun, Yoon Eun Hye and Jung Ryeo Won dominate the lucrative CF market currently for entertainers. So it’s pretty amazing considering that the Wonder Girls only debuted slightly more than a year ago and are already holding an important position in the CF world. Add to the fact that they are purely singers now compared to the others, it’s even more remarkable.